Singer/designer Gwen Stefani, known for her love
of red lipstick and teen style from Japan’s trendy
Harajuku neighborhood, will produce the uniforms
for W Hotels bar staff in connection with L.A.M.B.,
one of her two fashion collections. W and L.A.M.B.
are expected to announce the deal in a few days.
The uniforms–short dresses made of washable
black jersey–will debut in December or early next
year.
The Stefani/W Hotel partnership grew out of the
luxury hotelier’s sponsorship of a Fashion Week
lounge where celebs can escape from the hoi
polloi and the flashbulbs.
“Gwen Stefani was in our lounge last season, and
through that relationship she’s doing uniforms for
the [Rande] Gerber bars located in W Hotels,” said
Jenni Benzaquen, director of public relations for W
Hotels, who declined to discuss terms of the deal.
This partnership is another way W gets a return
on its sponsorship of Fashion Week and the backstage
lounge, now in its tenth season. So far this week,
J. Lo and Gossip Girls Blake Lively and Leighton Meester
have stopped in, lending their wattage to the W brand.
W already outfits its employees in style, with Michael
Kors’ designed mix and match separates. And Gerber
has his own elite fashion connections as husband of
supermodel Cindy Crawford.